Why do social media marketing?

One of the best reasons to market your business through social media is that your customers will spend time on those channels. According to unofficial statistics, about 70% of the population in the EU and America, and it is similar in our country, has at least one profile on social media. By 2021, the number of global social media users is expected to reach around 3.1 billion people. With so many consumers using social media on a daily basis, this is a great opportunity for small businesses looking to reach their audience.

Not only are your customers on social media, but there is also a good chance that many of them would browse your website on a daily basis, using links from your social media posts. Connecting with your target audience can be easy if you’re active on the channels they use most often. In other words, don’t make the audience come to you – go to your audience! If you’re not already on social media, you could miss an important opportunity to connect with customers and start new leads.