Social media

Consumers will be more sensitive to your messages when you advertise on social media.
Users are active on social media platforms because these channels offer a fun and easy way to network, keep in touch with friends, family and stay connected to what’s going on in the world. Users are usually not on these channels with the expectation that they will be marketed. But that doesn’t mean social media users don’t follow and communicate with their favorite brands.
In fact, according to MarketingSherpa, 95% of online adults between the ages of 18 and 34 are likely to follow the brand on social media. However, when users follow brands and collaborate with their social media profiles, it is because they feel that the content and information in these social media campaigns is valuable. Whether they are looking for offers, enjoying entertainment content or just wanting to learn more about a brand, social media users are open to collaborating with brands on social media channels.
The reason consumers may be more sensitive to your brand message on social media is that social media allows you to be more talkative and show the other side of your brand. The content you post on these channels contributes to your brand personality and helps you demonstrate your brand voice. On social media, you can establish authentic connections with customers, not just deliver direct marketing messages. This is something that consumers mostly react to.
It’s probably not new to you to be able to find customers and companies on Twitter discussing a question / concern about their brand on Twitter. Most vendors on these social media channels see it as a way to get to know their audience better in a more intimate way. So should you.